
Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.
(Image credit: Donald Iain Smith/Getty Images/Blend Images)

Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.
(Image credit: Donald Iain Smith/Getty Images/Blend Images)